Turkish Companies in EU Public Procurement: How European Partners Can Structure the Advantage?

The Turkish company’s financing, supply chain, contractual role and European operating model must fit the regulatory and commercial architecture of EU public procurement. 
When that architecture is weak, a capable Turkish partner may introduce uncertainty.
When it is designed correctly, the same partner may improve price competitiveness, delivery capacity, technical flexibility and access to regional opportunities.
The strategic question for European companies is therefore not:
“Should we work with Turkish companies?”
It is:
“How should we structure Turkish capability so that it strengthens our position rather than complicating it?”
What are the 6 Strategic Steps to win the EU bids with Turkish companies? This is the question RedApple addresses together with its Turkish and European…Read more